CASE STUDY

From Invisible to
Undeniable

A local South African restaurant had no social media presence and 67 followers. Here's what happened when they partnered with ChosenWorks.

Gourmet Gwinya and Grill — Pretoria West

Gourmet Gwinya & Grill — Pretoria West, Since Feb 2025

1,400+
Followers Gained
Started at 67
133,780+
TikTok Views
100% organic reach
1 Radio Interview
Earned Media
Host reached out unprompted
THE CHALLENGE

A great restaurant with no digital presence

Our client — a local restaurant in South Africa — had been running for a while with a loyal base of regulars. Good food, good service, but nearly invisible online. When we started working together, they had 67 Instagram followers and no TikTok presence at all.

The challenge wasn't just about getting followers. It was about building a brand that people would discover, trust, and want to visit. In an industry where first impressions are often made through a phone screen, they needed to be seen.

THE SOLUTION

An intentional content strategy — not just posting

We didn't start by posting. We started by listening — understanding the restaurant's identity, their audience, and what made them worth following.

From there, we built a short-form video content strategy tailored to the food space on TikTok and Instagram. Every video had a purpose. Every caption had intention. Consistency was non-negotiable.

Social media account management (Instagram + TikTok)

Short-form video content strategy and production

Consistent posting schedule with platform-optimised content

Community engagement and audience growth tactics

THE RESULTS

Growth that went beyond the numbers

Within months, their Instagram following grew from 67 to over 1,400. Their TikTok content racked up over 133,780 views — all organic, no paid advertising.

But the moment that said everything? A radio host reached out to the restaurant directly after seeing their content online and invited them for an interview. No PR agency. No paid placement. Just great content doing what it's supposed to do.

That's what an intentional brand looks like.

A radio host reached out unprompted after seeing their TikTok content. No paid PR. No connections. Just content that spoke for itself.

— ChosenWorks, February 2025

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